12 Best UX Analytics Tools for User Research [2024]

Giving customers what they want is tricky without the right tool in your arsenal. Luckily, UX analytics tools are available and accessible for understanding user behavior and crafting the optimum user experience.

Do you want to revolutionize your business with UX analytics? Here are 12 of the best user experience analytics tools for user research in 2024!

1. Userpilot

• Rating: 4.6 on G2.

Userpilot automates various UX analytics and product management tasks.

Userpilot is a digital adoption and growth platform for digital products good for user onboarding, feature adoption, and churn reduction for web apps.

Its UX tools excel at gathering insights from quantitative and qualitative data. Userpilot also possesses powerful tools in customer engagement, conversion, and customer retention.

Key features

Here’s a brief overview of Userpilot’s UX analytics tools:

• User segmentation: The segmentation feature in Userpilot lets you segment users based on attributes to define and predict user behavior. Userpilot keeps track of such attributes as name, ID, plan, web sessions, device type, and sign-up date. It also tracks complex attributes like company data, tagged features, custom events, in-app experiences, and user feedback.

User segmentation on Userpilot.

• Funnel analysis: Userpilot’s funnel analysis tool keeps track of user actions throughout every phase of the funnel. You can analyze each step of the user journey to pinpoint choke points and track user behavior. Funnel analytics also help you monitor the performance of onboarding checklists or resource center modules.

Funnel Analysis on Userpilot.

• Event tracking: Userpilot allows teams to tag UI interactions (hovers, clicks, or form infills) and track them as events using the no-code event tracking tool. You can also group events to make a custom event that reflects a behavior you want to define (for example, feature usage) .The tool lets you check the tag data from the individual user or account level.

Event tracking on Userpilot.

• Analytics dashboards: Teams can track vital metrics and generate meaningful user insights with Userpilot’s pre-built dashboards. Keep track of key product metrics like product usage, user activation, feature engagement, and more. These dashboards are automatically available without any setup required.

Analytics Dashboards on Userpilot.

• Scalable user feedback: Get actionable user feedback using Userpilot’s feedback tools to your advantage. You can analyze user sentiment at scale using contextual in-app surveys with user feedback widgets, gather useful insights from user interactions via color-coded heatmaps, and much more.

Survey analytics on Userpilot.

• Integrations: Userpilot has various third-party app integrations, allowing for a larger dataset for analysis, more nuanced data for generating insights, and streamlined workflows for increased efficiency. Enjoy integrations with apps like Salesforce, HubSpot, Google Analytics, and more.

Pricing

Here’s an overview of Userpilot’s pricing plans:

• Starter: The Starter plan comes at $249/month with an annual and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization. The platform also lets you create a free account to test it without commitment.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

2. Google Analytics 4 (GA4)

• Rating: 4.5 on G2.

Google Analytics.

Google Analytics is a freemium web analytics tool under the Google suite. It’s a great tool for gathering customer insights into user behavior, boasting tools bolstered by Google’s own machine-learning models. You can collect valuable insights into how users interact, predict future user interactions, and go granular into user activity that leads to data-informed decisions.

Google Analytics’s advertising snapshot.

Key features:

Here’s a summary of Google Analytics’s UX analytics tools:

• Predictive insights: Using Google’s advanced machine learning models, Google Analytics can scrutinize behavioral data to forecast future behavior, like predicting if users drop or close a deal. Additionally, you can use the data to segment users according to their predicted behavior and send relevant messages their way at the appropriate times.
• Funnel exploration: The funnel exploration tool under Google Analytics’s exploration suite is an amazing visualizer for mapping out the effectiveness of a conversion funnel. Identify friction points that hamper conversions and optimize for a smoother user flow through the funnel.
• Engagement reports: With engagement reports, you can understand what drives engagement inside your platform. You can find reports that track all relevant events — from user actions to system errors, identify contributors to successful conversions, and monitor pages and screens that grab the most engagement.

Pricing:

Google operates a freemium pricing model. Most of its features are available for free, with premium features locked behind Google 360 for enterprises.

3. Mixpanel

• Rating: 4.6 on G2.

Source: Mixpanel.

Mixpanel is a product analytics tool for web and mobile apps that is perfect for product managers looking for robust report visualization. The visualization tools are superb in representing data intuitively.

You can attach these reports to dashboards that are neatly organized and data-rich. Each report can also be broken down further into segments that show nuances and idiosyncrasies from user behavior.

Key features:

Here’s a rundown of Mixpanel’s UX analytics tools:

• Dashboards: Mixpanel’s dashboards are highly customizable, delivering effective data at a glance. You can create unlimited dashboards according to your preferences: product usage, marketing stats, etc. You can also see all of your dashboards in a single view and jump between different dashboards whenever needed.
• Cohorts: Cohorts are an effective way of grouping your users into helpful segments that you can investigate further with Mixpanel’s behavioral analytics tools. Additionally, you can use cohorts to create personalized content per cohort.
• Trends report: Mixpanel has a multitude of reports you can use to visualize and communicate your data. Among them, the trends report allows you to spot trends and patterns of customer experiences that you can leverage or mitigate for a cleaner UX.

Pricing:

Mixpanel offers its Growth plan at $28/month for 10K events. The price scales up as the number of events also increases. Mixpanel also offers a free plan and a premium plan for enterprises.

4. UXCam

• Rating: 4.6 on G2.

Source: UXCam.

UXCam is a user behavior analytics tool built especially for mobile applications. UXCam possesses analytics tools both for product and customer experience. Under customer experience, you find fantastic tools like heat maps, session recordings, user paths, and issue analytics.

Key features:

Here’s a brief overview of UXCam’s UX analytics tools:

• Heatmaps: UXCam’s heatmaps show where and how user interactions unfold over your mobile interfaces. Discover hotspots that show what users look for or where they look at first, and get more granular insights by seeing user actions in that hotspot. Create an interface design from the data to take advantage of your audience’s unique user behavior.
• Session recordings: The session recordings tool will record user sessions to demonstrate user experience. See friction points as users experience them, pinpoint usability issues, and foster a deeper understanding of user experience that leads to optimization.
• Journey analysis: Journey analysis puts you in the shoes of your users by showing a top-down view of what they go through when they interact with your platform. Identify journeys that break the established pattern, discover happy paths to be replicated, and point out bottlenecks that lead to churn.

Pricing:

UXCam operates a quote-based model for both of its pricing plans. The Growth plan is limited to 3,000+ monthly sessions, while the Enterprise plan will depend on the quote. UXCam also offers a free plan for a maximum of 3,000 monthly sessions and a 14-day free trial.

5. Hotjar

• Rating: 4.3 on G2.

Source: Hotjar.

Hotjar is a popular UX analytics tool best known as a website heatmaps and behavioral analytics platform. Hotjar is great for teams looking for a qualitative analytics tool.

The heatmaps and scrollmaps feature present a bird’s-eye-view of user engagement with your product, and its session replay tool zooms in directly into user experience through user recordings.

Key features:

Here’s a summary of Hotjar’s UX research tools:

• Heatmaps and scroll maps: Hotjar’s heatmaps tool indicates hotspots of user interaction. Those hotspots reveal what users interact with most, good or bad. The scroll maps feature shows how far users scroll and where they stay the most.
• Live video user interviews: Hotjar offers live user interviews to analyze UX more directly. Conduct usability tests on your digital product and observe how users navigate them. Gain vital data from user testing, discover if users think the product has a steep learning curve, etc.
• Real-time user feedback: Get answers directly from the source with Hotjar’s user feedback tool. A feedback button remains constantly overlayed on your webpage that’s readily accessible. Additionally, their feedback ties in directly to Hotjar’s session replay tool, where you can view their session to assess what led to their bad review.

Pricing:

Hotjar’s Observe suite offers three paid plans (starting at Plus’ $32/month billed annually, up to Scale’s $171/month billed annually), a free plan for up to 35 sessions daily, and a 15-day free trial.

6. Contentsquare

• Rating: 4.7 on G2.

Source: Contentsquare.

Contentsquare is a digital experience platform for customer retention, conversion, and satisfaction. Contentsquare has tools for digital experience analytics, monitoring, and feedback. It lets you use heatmaps, user journey analytics, frustration scoring, feedback collection, and more. You will get access to a retention analysis tool that can observe user paths and replicate them in the future.

Key features:

Here’s a rundown of Contentsquare’s UX research platform:

• Retention analysis: With retention analysis, Contentsquare can analyze retention rates per segment. Discover how many users return, observe their paths, and replicate paths to other user journeys.
• Zone-based heatmaps: The zone-based heatmaps tool reveals how users interact with all of the elements on your website. For example, after A/B testing, you can analyze specific zones to see which variant worked best and by how much.
• Frustration scoring: Contentsquare’s frustration scoring surfaces bad experiences that make the most impact, reducing the time your team consumes combing through every user session with bad reviews. You can let AI uncover the issues for you, allowing your team to focus on addressing areas that cause the biggest frustrations.

Pricing:

Contentsquare uses a custom pricing model for its digital product. You can book a free demo by contacting their sales team.

7. Optimizely

• Rating: 4.2 in G2.

Source: Optimizely.

Optimizely is a digital experience platform for improving customer experiences throughout the entire marketing lifecycle. The A/B testing feature is one of its impressive UX tools.

Using sequential testing, Optimizely can uncover statistically significant results faster, allowing for quicker data-driven decisions. Optimizely also features personalization tools that customize content that best engages with specific segments.

Key features:

Here’s a brief overview of Optimizely’s user experience analytics tools:

• A/B testing: Collaborate with your team to craft the best experiment, and then use Optimizely’s stats accelerator to gather statistically sound results. Then, optimize the distribution of the successful variants to the relevant segments.
• Audience builder: Create cohorts from your audience that share the same attributes and create tailor-fit experiments for their specific cohorts. Create cohorts using pre-built templates or make your own by combining disparate attributes.
• MAB + Stats accelerator: Optimizely lets you maximize yield or minimize time when running your experiments with its multi-armed bandit (MAB) and stats accelerator. Get statistically significant results within a few days instead of weeks, allowing you to make smarter decisions faster.

Pricing

Optimizely employs a quote-based pricing model for all of its modules. You can request a quote by contacting their sales team.

8. Omniconvert

• Rating: 4.5 on G2.

Source: Omniconvert.

Omniconvert is a UX research and CRO platform for customer conversion and retention. It’s a great tool for conducting surveys, with a list of survey templates you can utilize or customize to gather relevant data for your team. You also get access to a segmentation tool to analyze UX from a user level.

Key features:

Here’s a summary of Omniconvert’s user experience research tools:

• RFM segmentation: Segment your customers using RFM (Recency, Frequency, Monetary Value) analysis to pinpoint your most valuable customer base. You can focus on this segment to make the most out of your marketing investment.
• Customer survey platform: Omniconvert’s customer survey platform provides solutions for getting direct feedback from your customers. Choose from a set of survey templates, or create your own. Schedule when you send the survey, target the right audience and place it where it’s noticeable but not distracting.
• Web personalization: Personalize user experiences in real-time. Omniconvert’s personalization tools collect data and use it to craft personalized experiences, taking into account everything from name and device type to website behavior.

Pricing:

Omniconvert offers its Explore suite and its Reveal suite separately.

• The Explore suite, housing its CRO platform, offers two pricing plans: Platform, priced at $273/month billed annually, and Enterprise, available on request.
• The Reveal suite, housing its customer analytics platform, offers two pricing plans: Scale, priced at $9,999/year, and Enterprise, available on request. Omniconvert provides a free plan for its Reveal suite.

You can get a 30-day free trial for either of its suites.

9. Mouseflow

• Rating: 4.6 on G2.

Source: Mouseflow.

Mouseflow is a digital experience analytics tool for optimizing web UX. Mouseflow’s tools are specialized for analyzing and optimizing UX for websites. You get access to qualitative tools like session recordings and heatmaps, as well as more quantitative tools like conversion funnels and form analytics. You can also gather direct feedback via the user feedback tool.

Its best tool, friction score, delves into friction points to help optimize the product and prioritize users that have a high possibility of churning.

Key features:

Here’s a rundown of Mouseflow’s UX analytics tools:

• Friction score: Mouseflow’s friction score provides more nuance than other tools that only identify friction points. Friction score quantifies frustration by monitoring actions correlating to friction (rage clicks, error clicks, rage hovers, etc.) and calculating an average score. Prioritize users with high friction scores and transform churn moments into revenue-driving opportunities.
• Conversion funnel optimization: Maximize user experiences and conversion opportunities with the conversion funnel optimization tool. Create a funnel analysis, and analyze the UX of dropped users by watching their session recordings. Identify happy paths, and discover campaigns that hinder conversions.
• User feedback: The feedback tool sends feedback to users in the heat of the moment. Ask for feedback as soon as they trigger abnormal actions like rage clicks or error clicks, ensuring your feedback is fresh and accurate.

Pricing:

Mouseflow offers four paid plans (beginning with Starter’s $31/month billed annually, up to Pro’s $399/month billed annually). Mouseflow also offers a separate plan for Enterprises, a free plan, and a 14-day free trial for all plans.

10. Smartlook

• Rating: 4.6 on G2.

Source: Smartlook.

Smartlook is a product analytics and visual user insight tool under Cisco, bringing qualitative and quantitative data analytics into a single, powerful platform. It’s a great tool for uncovering customer insights into user experience across platforms. It features heat maps and session recordings in its toolbox. It also features crash reports that replay user sessions that crashed or glitched out.

Key features:

Here’s a brief overview of Smarlook’s user experience insights tools:

• Retroactive funnels: Unlike typical funnel analysis that waits for current data, the retroactive funnel tool takes existing data to create its funnel analysis. Use data from as recent as yesterday to as long as the past 12 months, and discover key insights behind user drop-offs.
• Cross-platform analytics: Smartlook’s analytics tools work across web and mobile apps, consolidating user experiences of all platforms into a singular place to analyze and optimize. Find heatmaps and session replays, create funnels, or visualize behavior flows for any or all platforms.
• Crash reports: The crash reports tool combines crash analytics with session recordings to make resolving crashes easier. Connect crashes to user sessions that show the user interactions preceding it. Look at your analytics to find where crashes happen most often, and address accordingly.

Pricing:

Smartlook offers its paid plan, Pro, for $55/month. There’s also an enterprise plan available on request, a free plan with basic tools, and a 30-day free trial for the Pro plan.

11. Plerdy

• Rating: 4.7 on G2.

nto buyers.

Source: Plerdy.

Plerdy is a conversion rate optimization platform built to leverage user experience with search engine optimization. It combines user experience with search engine optimization, attracting visitors and seamlessly converting them into buyers.

Key features:

Here’s a summary of Plerdy’s user experience analytics tools:

• A/B testing: Plerdy’s A/B testing tool is simple but powerful. Create an experiment, specify your URLs, create the variants, and set the marks for success — Plerdy will be in charge of the rest. Users would be delighted to know that Plerdy’s A/B test tool is packaged free for any plan.
• Website feedback: Gather qualitative feedback directly from users with just a few clicks. Set up different surveys that measure different attributes like effort (CES), loyalty (NPS), satisfaction (CSAT), etc. Deploy surveys with Plerdy’s no-code builder, and have Plerdy collect and analyze the data in a flash.
• Pop-up software: Create pop-ups that are eye-catching and attention-grabbing without the annoying emotions tied into them. The no-code builder makes it accessible even for non-technical users and can be used for either collecting crucial feedback or showcasing alternatives or CTAs.

Pricing:

Plerdy offers three pricing plans (starting at Startup’s $21/month billed annually, up to Thrive’s $70/month billed annually), a free plan, and a 14-day free trial for any of Plerdy’s paid plans.

12. Adobe Analytics

• Rating: 4.1 on G2.

Source: Adobe Analytics.

Adobe Analytics is a business intelligence platform within the Adobe Creative Suite focused on web analytics for optimizing the customer experience. You can segment your audience, gather data from multiple sources online and off, predict actions, identify anomalous behavior, and share all this data seamlessly to the Adobe Experience Cloud.

Key features:

Here’s a rundown of Adobe Analytcs’s user experience solutions:

• Multichannel data collection: Adobe Analytics can capture data from multiple channels to create a statistically robust report on your users’ behavior. Gather data from the web, mobile apps — even offline data — or other digital marketing systems like email.
• Advanced segmentation: Adobe Analytics’ advanced segmentation allows you to create and analyze unlimited segments with unlimited, statistically significant differences. Use advanced AI to automate every analysis and uncover deep insights that can best address the segment’s needs.
• Flow analysis: View customer journeys and see where they come from and where they go once they leave your app or website. Identify exit screens and paths that lead to conversions, and design around it to keep your customer engaged and satisfied.

Pricing:

All of Adobe Analytics’ pricing plans employ a custom pricing model.

How to choose the best UX Analytics tool?

To determine the right UX analytics tool for your business, make sure they fulfill these criteria:

• Functionalities: Look for qualitative features like heatmap visualizations, session replays to observe user experiences, user feedback collection, one-on-one interviews for usability testing, etc., as well as quantitative analytics tools that do funnel, path, or cohort analysis, segmentation, experimentation, event tracking, predictive analytics, etc.
• Ease of use: Tools with steep learning curves hinder its efficacy. Look for tools that are easy to use, intuitive to navigate, require little onboarding, possess an expansive knowledge base, and employ a dedicated support team to resolve issues.
• Cost-effectiveness: Tools should provide the best functionalities in proportion to the costs they bring. Smaller companies might require cheaper alternatives than Enterprises, but both require tools that deliver the most bang for their buck.
• Integrations: Companies often already possess several SaaS tools doing different things. Look for UX analytics tools that integrate with your entire tech stack.

UX analytics tools FAQs

What are UX analytics tools?

UX analytics tools collect and analyze user behavior data to understand the customer experience.

There are various use cases for UX analytics tools: Product managers use UX analytics tools to monitor product usage; UX designers use it to optimize user experiences; and digital marketers use it to reach specific people at relevant times.

Why do you need a UX analytics tool?

Businesses that employ UX analytics tools gain a competitive advantage in customer conversion, retention, satisfaction, and loyalty.

UX analytics tools help you engage and convert customers by making processes more convenient and customer effort low.

The same tools boost retention and loyalty by pushing relevant messages at reasonable times, sending reminders and notifications, encouraging renewals and upgrades, and delivering support.

These tools also help increase satisfaction by allowing customers to express their frustrations, participate in improvements, and uncover friction points and high-risk exit pages that teams can troubleshoot and optimize to streamline the customer journey.

Conclusion

From improving experiences to optimizing flows, UX analytics provide the gateway to positive customer experiences.

Are you ready to revolutionize your digital product’s user experience? Sign up for a free Userpilot demo today and reap the rewards of UX analytics!