13 Best Customer Analytics Software in 2024

Userpilot Team
23 min readFeb 22, 2024

The ability to quickly adapt to how customers behave is a necessary skill to drive business growth. Customer analytics software helps address that gap between product development and customer behavior.

Without it, sales will dwindle down and eventually peter out, no matter how amazing the product features being offered are.

In this article, we’ve compiled 13 of the best customer analytics software you can try out in 2024!

TL;DR

What is Customer Analytics?

Customer analytics refers to the process by which data derived from user behavior is parsed and analyzed to make detailed reports that aid in making data-driven decisions for businesses.

There are a variety of reports that come out of customer analytics, some of which include predictive analytics, funnel and path analysis, retention analysis, and more.

Top web customer analytics tools

A lot of serious purchases will typically occur on a web browser. If you’re optimizing the customer experience for websites, these are the tools to look out for.

1. Userpilot — the best tool for customer journey analytics

userpilot five star review
Sign up for a free Userpilot demo today and discover why people trust Userpilot!

Userpilot is a digital adoption platform (DAP) that specializes in product adoption, customer analytics, and reducing customer churn.

Main features

Here’s a brief overview of Userpilot’s features for customer journey analytics.

  • Customer segmentation. Userpilot allows you to segment users into different cohorts. While basic segmentation for common filters like demographics is already possible, Userpilot also offers advanced segments with nuanced filtering criteria like in-app user behavior, company, and NPS score to name a few.
userpilot customer segmentation
Create segments on Userpilot to deliver personalized user experiences!
  • Event tracking. Userpilot lets you keep track of events triggered by customer interactions across the product. You can set up which events will be tracked, or group events together into a distinct, custom event to be tracked. You can also visualize this collected customer data into a funnel to guide business decisions.
userpilot event tracking
Start tracking events with Userpilot!
  • Path analysis. Userpilot provides tools that create customer journey maps as users interact with your product. You can conduct customer journey mapping to build the most optimal route for conversion. You can also build a customer report to identify where customers are converting.
Userpilot path analysis
Path analysis on Userpilot.
  • Funnel analysis. Userpilot also lets you create funnels to visualize customer retention and user drop-offs across every stage of the sales process. Build your report with visual data points that indicate areas of friction and identify locations that address customer dissatisfaction.
Userpilot funnel analysis
A funnel analysis built on Userpilot.
  • Retention tables. Userpilot’s customer analytics tools also let you conduct retention analysis with your customer data. Use retention tables to track activity across various cohorts, gauge impact, calculate customer lifetime value, and gain other relevant data from collected customer insights.
Userpilot retention tables
Start building retention tables by signing up for a free Userpilot demo today!
  • AI analytics. Userpilot has developed its AI-powered analytics tool to assist teams without a data science background. After collecting data, Userpilot can take all the data and parse it into a comprehensive report that shows a complete picture with actionable insights.
Userpilot AI analytics
AI analytics is coming to Userpilot in 2024!

Pros and cons of using Userpilot

Here’s a small list of pros and cons regarding Userpilot.

Pros:

  • Userpilot’s interface is both user-friendly and intuitive, making it easy to pick up for new users and teams with no formal background in data science.
  • Userpilot’s utility goes beyond customer analytics, with tools and features for different use cases such as user onboarding, product adoption, and feedback collection, to name a few.
  • Userpilot has native integration with other top-performing tools (Hubspot, Salesforce, Intercom, Segment, etc.).

Cons:

  • Userpilot does not offer a free plan with basic tools. There is no way to get a taste of the tool yourself without booking a demo.
  • All of Userpilot’s tools and features work exclusively for the web. There are no means to use Userpilot for mobile applications.
  • Userpilot is built for medium to large-scale companies. Small teams will, unfortunately, find Userpilot too big an investment compared to the returns it will offer.

Pricing

Here’s an overview of Userpilot’s pricing plans:

  • Starter. Starts at $249/month and supports up to 250 survey responses per month, 10 user segments, 15 feature tags, a built-in NPS dashboard, and access to third-party integrations (except HubSpot/Salesforce).
  • Growth. Starts at $499/month and includes everything in Starter plus unlimited feature tagging, an in-app resource center, A/B testing options, AI-powered content localization, event-based content triggers, a dedicated customer success manager, and extra integrations like HubSpot/Salesforce.
  • Enterprise. It uses quote-based pricing and includes enterprise features such as custom roles, permission management, premium integrations, priority support, activity logs, security audits, SOC 2/GDPR compliance, and more.
Userpilot pricing
Sign up for a free Userpilot demo today!

2. Hotjar

Hotjar is a customer analytics software known for its heatmap data and session recording tools.

Hotjar heatmaps and scroll maps
Hotjar’s heatmap and scroll map feature.

Main features

Here’s a brief overview of Hotjar’s customer analytics features.

  • Heatmaps. Hotjar’s key features include a heatmap functionality that visualizes user behavior through an intuitive heatmap. Observe how users interact with your product, identify where they gravitate towards, and gain key customer insights to make informed business decisions.
  • Session recording. Its session recording tool provides key insights into customer behavior by showing, through video, how customers interact with the product. It keeps track of cursor movement, rage clicks, and other qualitative data to pinpoint friction points and areas to bolster user satisfaction.
  • Funnel analysis. Hotjar lets you conduct a funnel analysis on user behavior, retention, and drop-off. Understand customer behavior, especially where they drop off, and use the session recordings feature to get a more complete picture of crucial customer insights.

Pros and cons of using Hotjar

Here’s a small list of pros and cons regarding Hotjar.

Pros:

  • Hotjar is a pioneer in using heatmaps and session recordings for collecting qualitative data. As such, its heatmap functionality is thorough while remaining easy to read.
  • Hotjar’s artificial intelligence system automates survey research and customer feedback, truncating most manual tasks to help you focus on problem-solving instead of problem-seeking.
  • While its session recording feature can raise some questions regarding data security, Hotjar is GDPR- & CCPA-ready and is compliant with data privacy and data security laws.

Cons:

  • The dashboard view can be very cumbersome. Some data points that are not relevant remain on the dashboard with no way of minimizing or removing them.
  • Hotjar offers no customer service hotline to assist in troubleshooting.
  • Despite being one of its key features, the session recordings tool can be very restrictive regarding the number of recordings that could be made.

Pricing

For its heatmaps and recordings features, bundled together as Observe, Hotjar offers two paid plans (starting with Plus’ $32/month billed annually, up to Business’ $56/month billed annually). It also offers a free plan and a 15-day free trial.

Hotjar pricing
Source: Hotjar.

3. Crazy Egg

Crazy Egg is a customer analytics tool built for conversion rate optimization with customer analytics tools like heatmaps, scroll maps, etc.

Crazy Egg heatmaps
Crazy Egg’s heatmaps feature.

Main features

Here’s a brief overview of Crazy Egg’s customer behavior analytics tools.

  • Snapshots. Crazy Egg’s snapshots feature allows for thorough customer analysis by giving you five different reports within a single time frame. Get visualized reports like heatmaps, scroll maps, or conventional list reports from customer data and get a quick look at the customer experience.
  • Confetti reports. Within Crazy Egg’s snapshots feature is the confetti reports functionality that visualizes all the individual clicks that occurred over your website. The specific report abounds with color-coded dots that indicate location, OS, time on site, and other relevant metrics for customer segmentation.
  • Traffic analysis. Its traffic analysis tool lets you grab a feel for customer sentiment across the different referral sources that lead to your website. Compare your performance across all referral sources like Facebook or Google and gain insight for optimizing the customer experience for all referral sources.

Pros and cons of using Crazy Egg

Here’s a small list of pros and cons regarding Crazy Egg.

Pros:

  • Crazy Egg is fairly easy to set up. With a free account, you can analyze customer data across four different pages on your website in only three steps.
  • Getting five different reports on user actions within a single snapshot is very economical. These reports, which might take some setup for other top customer analytics tools, are readily available.
  • The confetti report in particular offers a customer segmentation analysis that unveils how different customers interact with your product. Metrics like new and existing customers and other defining metrics are available in Crazy Egg.

Cons:

  • Some users report a slowdown on page reload after setting up Crazy Egg for their website. This might, ironically, impact customer satisfaction.
  • Crazy Egg’s interface can be confusing. This becomes immediately apparent when handling multiple snapshots that start overwhelming Crazy Egg’s users.
  • Crazy Egg’s reporting is not detailed enough. While the reports can point out potential problems, potential solutions are not laid out. There is still a degree of guesswork that some might find disappointing.

Pricing

Crazy Egg offers three paid plans (starting at Standard’s $49/month billed annually up to Enterprise’s $249/month billed annually) and a 30-day free trial.

Crazy Egg Pricing
Source: Crazy Egg.

4. Zoho PageSense

Zoho PageSense is a conversion rate optimization and personalization platform under Zoho.

zoho-pagesense-metrics-dashboard
Source: Zoho PageSense.

Main features

Here’s a brief overview of Zoho PageSense’s customer analytics tools.

  • Funnel analysis. Zoho PageSense lets you uncover mysterious user drop-offs with its funnel analysis feature. You can set specific URLs to monitor and utilize Zoho PageSense’s smart audience segmentation to conduct user research with a specific section of your audience.
  • Personalization. Its personalization feature is a customer data platform rolled into conversion optimization tools. Personalize the experiences of returning visitors based on behavior, location, device, and more, then get detailed reports about how effective the personalization was.
  • A/B testing. The A/B testing tools within Zoho PageSense are both robust. Testing different elements for an A/B test comes easy with its visual editor. The forecast feature in Zoho PageSense also lets teams see how well the tests performed even before it has been completed.

Pros and cons of using Zoho PageSense

Here’s a list of pros and cons regarding Zoho PageSense.

Pros:

  • Zoho PageSense prides itself on the ability to conduct real-time customer analytics with real-time data collection and data analysis.
  • Zoho PageSense is GDPR-compliant, giving users a sigh of relief when it comes to data privacy.
  • Zoho PageSense has integrations for some of the best customer analytics tools in the market, like Mixpanel. It also has native integration with other Zoho applications.

Cons:

  • Zoho PageSense’s user interface is finicky and difficult to use. Taking advantage of features users would like to try is locked behind a steep learning curve that users need to navigate through.
  • Customer support for Zoho PageSense is lacking, so getting help for troubleshooting might take a significant amount of time.
  • Heatmaps and event recordings don’t immediately appear in the interface, which can prove a minor inconvenience.

Pricing

Zoho PageSense offers three paid plans (starting at Analyze’s $12/month billed annually, up to Optimize’s $30/month billed annually) and a 15-day free trial.

Zoho Pagesense pricing
Source: Zoho PageSense.

Top mobile customer analytics tools

Mobile is the newer frontier when reaching out to the next generation. If you’re optimizing the customer experience for mobile, these are the tools to look out for.

5. UXCam -the overall best tool for mobile customer insights

UXCam is a customer analytics tool optimized for mobile that monitors customer engagement and user conversions.

UXCam dashboard
Source: UXCam.

Main features

Here’s a brief overview of UXCam’s mobile customer insights tools.

  • Issue analytics. Mobile apps crashing or freezing can be a frustrating experience for all customers. With UXCam’s issue analytics tool, you get notified of outstanding issues, conduct data analysis on app crashes and freezes, and address problems before they negatively impact your business.
  • Journey analytics. With this feature, UXCam allows you to observe user interactions with your application, identify problem areas and friction points, and create an optimum flow for your customers to take. Foster customer loyalty by creating an easy journey from start to finish.
  • Tagless autocapture. One of UXCam’s key features, tagless auto-capture allows you to collect all the customer insights automatically — all with only a single line of code. In addition to session recordings and heatmaps, you follow along with customer interactions that make or break a sale.

Pros and cons of using UXCam

Here’s a list of pros and cons regarding UXCam.

Pros:

  • UXCam’s no-code builder for product analytics is a godsend for a marketing or sales team, inexperienced or otherwise, with no formal data science or app development background.
  • Customer support for UXCam is excellent, albeit with a few chinks in terms of response time.
  • The onboarding process for UXCam is surprisingly simple. After meeting with an expert, it only takes one snippet of code to enjoy all the features that UXCam has to offer.

Cons:

  • Being optimized for mobile applications, UXCam cannot be used for businesses that rely solely on the web.
  • The data the UXCam gets to record is not as extensive as many would like. The quantitative data reported can leave much to be desired compared to other customer analytics tools.
  • UXCam’s pricing plans are all available upon request only. They do, however, offer a free plan with limited functionality.

Pricing

UXCam offers two paid plans that operate under a quote-based model, as well as a free plan with limited functionality, and a 14-day free trial.

uxcam pricing
Source: UXCam.

6. CleverTap

CleverTap is a customer analytics platform that specializes in optimizing customer lifetime value as a self-dubbed “all-in-one engagement platform.”

CleverTap dashboard
Source: CleverTap.

Main features

Here’s a brief overview of CleverTap’s customer insights analysis tools.

  • Extended data lookback. CleverTap’s trademarked TessaractDB allows teams to go back to engagements further in the past than most tools allow. Analyze data points from over three years ago and more, and even study granular data most would ignore or clump together, and make refined adjustments to customer engagement.
  • Guided frameworks. This feature creates segmentation along unique sales lifecycle stages. Using common frameworks for sales journeys like AIC or AARRR, experiment with various engagement approaches for each stage to convert them to the next stage of the lifecycle.
  • Real-time personalization. CleverTap allows for real-time personalization with context-specific and dynamic content messaging. Deliver a personalized message based on demographics or customer loyalty, or utilize context-specific metrics like weather to make every message matter.

Pros and cons of using CleverTap

Here’s a small list of pros and cons regarding CleverTap.

Pros:

  • CleverTap has a built-in AI that not only assists teams with the automation of menial tasks but also makes recommendations for content generation, experimentation, and more.
  • CleverTap gives you access to a wide net of marketing channels to interact with your customers, from emails and SMS and more.
  • CleverTap also has a no-code builder with a drag-and-drop visual editor to automate engagement according to behavior and preferences.

Cons:

  • Coming at $75/month for its cheapest subscription plan, CleverTap might be too expensive, especially for small teams. Scaling up is also an issue as prices increase with more events.
  • Web applications find CleverTap a bit cumbersome, due to being optimized for mobile applications.
  • Some users report the user interface for CleverTap to be clunky.

Pricing

CleverTap offers three paid plans. Its lowest tier, Essentials, is priced at $75/month. The next two tiers, Advanced and Cutting Edge, are available upon request. CleverTap also offers a 30-day free trial.

CleverTap pricing
Source: CleverTap.

Top cross-platform customer analytics software

Tools that are adapted to both mobile and web applications have high utility for business users and companies. For companies whose digital product is found both on the web and on mobile, these are the tools to look out for.

7. Mixpanel — the best tool for collecting and visualizing customer data

Mixpanel is a product analytics software known for its data collection and data visualization features.

Mixpanel product metrics dashboard
Mixpanel’s product metrics dashboard.

Main features

Here’s a brief overview of Mixpanel’s data visualization features.

  • User segmentation. Mixpanel lets you create funnel and retention analysis with their reports. Its advanced user segmentation tool lets you zoom in on user behavior across different cohorts like behavior, demographics, visit time, and more.
  • Event context. A new feature for Mixpanel, event context provides added context on your events, like an image of the event, frequent users, reports that reference the event, etc. This data gives teams confirmation that what they’re referencing in the report is the right event.
  • A/B testing. Mixpanel allows A/B testing for your brand, letting you customize content for your audience to see what brings positive feedback to your product. Optimize the content that matters and increase conversion.

Pros and cons of using Mixpanel

Here’s a list of pros and cons regarding Mixpanel.

Pros:

  • Mixpanel has integration with a myriad of applications, Userpilot being one of them. Other integrations include Slack, Google Cloud, Chameleon, and a whole host of other applications.
  • Its data visualization functionality is superb, almost the best in the market. The variety of reports that you can do in Mixpanel is paired with a visual report that makes intuitive sense.
  • Mixpanel lets you conduct real-time data analytics, meaning the data collected is surely from all customers and not only from a small sampling of them.

Cons:

  • There is a steep learning curve to using Mixpanel, hindering many teams from accessing advanced metrics.
  • Setting up Mixpanel for your products can be complex, requiring engineering team support just to make it function.
  • Mixpanel’s user interface, while brimming with tools and features, can be quite overwhelming even for veterans.

Pricing

Mixpanel offers two paid plans: Growth, priced at $20/month, and Enterprise, price available upon request.

Mixpanel also offers a free plan. For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free.

mixpanel-pricing
Source: Mixpanel.

8. Google Analytics

Google Analytics is a freemium web analytics software with tools for tracking user engagement, conversion, and adoption.

google-analytics-funnel-analysis
Funnel analysis conducted on Google Analytics.

Main features

Here’s a brief overview of its free customer analytics tools.

  • Behavior tracking. Google Analytics lets you monitor user behavior across different segments. Learn how different segments behave and adjust to their practices to maximize conversion. Its backward pathing feature lets you work back from conversion to identify key events that lead to conversion.
  • Retention analysis. By default, Google Analytics’ cohort exploration is set to track retention. With this, you can monitor the behavior of multiple groups of users and how they interact with your product over time.
  • Segment overlap. The segment overlap feature under the exploration tab lets you see how different user segments overlap with each other. From this, a new segment fulfilling niche criteria might emerge, giving you insight into how best to service this emerging segment.

Pros and cons of using Google Analytics

Here’s a small list of pros and cons regarding Google Analytics.

Pros:

  • It is essentially a complete version of customer analytics software, comparable to other applications like Mixpanel. Only its most advanced features are locked behind the premium version, Google Analytics 360.
  • It is hilariously simple to set up. You only need to copy and paste your tracking code into your website.
  • It takes real-time traffic data for its immediate reporting.

Cons:

  • As with many free applications, its scope is too broad, and learning to parse through all of the data at your fingertips can be daunting.
  • For other reports that require a huge amount of data, Google Analytics sometimes performs data sampling to stand in for the entire customer base.
  • Troubleshooting can be cumbersome with the lack of customer support. Customer support for Google Analytics is reserved for its premium version. Fortunately, there is a ton of media covering troubleshooting concerns for this application.

Pricing

Google Analytics operates a freemium model of pricing. They offer their basic version for free and their premium version (Google Analytics 360) available for enterprises upon request.

9. Amplitude

Amplitude is a customer insights and product analytics platform that offers deep insight into user behavior through reporting tools.

Amplitude conversion funnel analysis
Amplitude’s conversion funnel analysis.

Main features

Here’s a brief overview of Amplitude’s customer analytics tools.

  • Templates. Amplitude offers an array of industry-standard report templates to automate how data is reported. This is especially helpful to inexperienced teams and individuals with no formal data science background.
  • Funnel analysis. With funnel analysis, Amplitude lets you see where and why users converted, as well as where and why users dropped off from the conversion funnel. You can also take the segmentation data to hone in on behaviors that led to conversion or customer churn.
  • Anomaly detection. Amplitude’s anomaly detection feature notifies you of anomalous trends and deviations from expected results that lead to regression of your metrics. Navigate through events to identify the root causes and address them before they negatively impact your business.

Pros and cons of using Amplitude

Here’s a small list of pros and cons regarding Amplitude.

Pros:

  • Amplitude enjoys integration with over a hundred applications, including but not limited to Userpilot, Snowflake, Braze, and Amazon Web Services S3.
  • Amplitude is certified and compliant with various privacy regulation laws, allowing you to focus mainly on growing your reach.
  • Amplitude has a built-in AI to assist in the automation of menial tasks like cleanup, notification of anomalous trends and metric regression, prediction, and recommendations.

Cons:

  • Amplitude possesses a less-than-intuitive user interface that leads to a steeper learning curve when using the platform.
  • The visualization offered by Amplitude can be limited in scope and rigid when it comes to the customization of the dashboard.
  • Importing data into and extracting data from Amplitude can be difficult, leading you to rely on third-party tools to do the job.

Pricing

Amplitude offers three paid plans. The lowest paying tier, Plus, costs $49/month billed annually. The next two tiers, Growth and Enterprise, operate under a quote-based pricing model. Amplitude also offers a free plan as well as a 14-day free trial.

Amplitude pricing
Source: Amplitude.

10. Heap

Heap is a digital insights platform designed to improve conversion, retention, and overall user satisfaction.

heap funnel overview
Heap’s funnel overview.

Main features

Here’s a brief overview of Heap’s customer analytics tools.

  • Step suggestions. Heap’s steps suggestions feature under Heap Illuminate identifies events that exhibited significant drop-off from users, surfacing events that were not tagged as part of the conversion process. This allows you to see pain points and areas that exhibit behavior concurrent with drop-offs, like rage clicks.
  • Autocapture. Heap allows you to automatically collect data from every click, swipe, or view with just a snippet of code. Combine this with APIs and you can conduct your analysis with actual data from the get-go.
  • Dashboards. Dashboards allow business users and other team members to make well-informed decisions concerning metrics like customer retention, engagement, and the like. Heap’s dashboards let you choose which reports you see, allowing teams to make data-driven decisions.

Pros and cons of using Heap

Here are some of the pros and cons regarding Heap.

Pros:

  • Heap has been praised for its highly intuitive user interface that makes navigation quick and easy.
  • The data used in Heap’s reports come in real-time, ensuring that each decision made is relevant to the current user base.
  • Data management with Heap is superb, both in organizing large datasets with its data governance and keeping them secure with its aggressive algorithm filtering personal information.

Cons:

  • Heap has a tall barrier for entry as it naturally requires users to be fluent in a litany of technical jargon. Training is paramount, and perhaps insufficient for users employing the platform.
  • The high amount of data the Heap collects also requires an infrastructure to deal with storage. Segmenting the data might require third-party tools for external support.
  • Customer service for Heap is sluggish and wanting.

Pricing

Heap operates a quote-based pricing model across all payment tiers. Fortunately, they also offer a free plan and a 14-day free trial.

Heap pricing
Source: Heap.

Top social media customer behavior analytics software

Social media is a burgeoning frontier for marketing and e-commerce. For companies who want to reach and optimize on social networking platforms reliably, these are the tools to look out for.

11. Sprout Social — the best tool for tracking user behavior across socials

Sprout Social is a social media management platform with user engagement and customer analytics as one of its key features.

Sprout Social competitive analysis
A competitive analysis conducted in Sprout Social.

Main features

Here’s a brief overview of Sprout Social’s customer analytics tools.

  • Social listening. Sprout Social’s social listening feature scours through social media platforms to get a pulse on upcoming trends, relevant topics, and other marketing opportunities for your company to leverage.
  • Crisis management. The crisis management feature detects suspicious spikes in hits and notifies you to address concerns before they negatively impact the brand. It also tags messages as high-priority to avert crises before it’s too late.
  • Visual reports. Get relevant reports with ease, whether platform-specific or cross-platform, competitive or internal. The interactive graphs and charts help visualize performance and pinpoint important data.

Pros and cons of using Sprout Social

Here’s a small list of pros and cons regarding Sprout Social.

Pros:

  • Sprout Social has integration with numerous platforms, from social networks like Facebook and YouTube to business intelligence platforms like Salesforce and Tableau.
  • Sprout Social has a centralized social media inbox that allows for quick and seamless responses on the business side.
  • Apart from being GDPR- and CCPA-compliant, Sprout Social is also certified by other industry standards to ensure data privacy and security for all parties.

Cons:

  • Sprout Social does not offer a free plan. Fortunately, they offer a free trial for those who want to test-run the platform.
  • Sprout Social is too expensive for small teams or teams on a budget. The monthly price for the lowest tier is already in the hundreds range.
  • Several users report a sluggish and unresponsive customer support team that delays troubleshooting concerns.

Pricing

Sprout Social offers four paid plans (starting at Standard’s $249/month up to Advanced’s $499/month). Its highest tier, Enterprise, operated a quote-based pricing model. Sprout Social also offers a 30-day free trial, no credit card required.

Sprout Social pricing
Source: Sprout Social.

12. Brandwatch

Brandwatch is a social media analytics tool that serves as an all-in-one suite for all social media channels.

Brandwatch dashboard
Source: Brandwatch.

Main features

Here’s a brief overview of Brandwatch’s customer analytics tools.

  • Consumer research. Brandwatch offers deep customer insights from a hundred million online sources and over a trillion online posts. Taking data from as way back as 2008, to the hundreds of millions of posts made day by day, you will never run out of data to look into.
  • Influencer marketing. Brandwatch’s Influence feature lets you connect with a vast network of influencers who can promote their brand to their captured audience. The discovery tool within Influence keeps track of over 30 million influencers, ensuring you find the right influencer for your brand.
  • Audience profile cards. Get an all-around view of your customers and prospects from both a granular and aggregated view. Filter your audience around specific topics, hashtags, or traditional metrics like location and demographics. With individual profile cards, you can view the entire customer data for any individual.

Pros and cons of using Brandwatch

Here’s a small list of pros and cons regarding Brandwatch.

Pros:

  • Brandwatch’s AI has been in constant development since 2008, making it one of the most robust artificial intelligence programs in the industry.
  • Reports from Brandwatch are easily exportable, making them readily available even outside the platform.
  • The expansive social media management makes it one of the best in the business, from benchmarking to advertising, publishing, measuring, and more.

Cons:

  • Brandwatch does not offer a free plan for any of its services. The only way for you to test out the tools is to book a free demo.
  • Pricing for Brandwatch is ambiguous. No plan consolidates consumer research, social media engagement, and influencer marketing into one. All features must be purchased separately at a quote-based pricing model.
  • Brandwatch also proves to be too expensive for small to mid-sized businesses. The pricing model and the confusing way features are purchased make it a burdensome affair.

Pricing

Brandwatch’s key features are all sold separately at a quote-based pricing model. You can book a free demo to try out their features.

brandwatch pricing
Source: Brandwatch.

Top tools for analyzing customer feedback

Addressing customer feedback is essential in fostering product growth. For companies that want to address customer feedback decisively, these are the tools to look out for.

13. MonkeyLearn — best AI-based user feedback visualization tool

MonkeyLearn is a no-code text analytics software bolstered by AI to create visual reports from user feedback.

MonkeyLearn feedback analysis
MonkeyLearn’s feedback analysis.

Main features

Here’s a brief overview of MonkeyLearn’s user feedback visualization tools.

  • NPS analysis. MonkeyLearn takes Net Promoter Score (NPS) comments and collates them together into a singular report that identifies bugs and features that customers find frustrating, as well as positive comments on features you would consider strengthening.
  • Review analysis. MonkeyLearn consolidates product reviews from trusted sources like G2, TrustPilot, etc., and creates a visual report that pinpoints common product problems from public reviews.
  • CSAT analysis. MonkeyLearn lets you conduct a customer satisfaction (CSAT) analysis by collecting data from open-ended CSAT responses. Pinpoint bad experiences and address the bottleneck to provide a better customer experience.

Pros and cons of using MonkeyLearn

Here’s a small list of pros and cons regarding MonkeyLearn.

Pros:

  • MonkeyLearn’s no-code builder means that users can use the platform without any prior coding knowledge required.
  • MonkeyLearn’s text analytics software is entirely AI-driven, allowing for quick automation.
  • MonkeyLearn is GDPR- and SOC 2-compliant and ensures data privacy and security for you and your customers.

Cons:

  • MonkeyLearn does not offer a free plan. Fortunately, they offer some basic tools for free.
  • Its lowest-tiered plan is priced at $299 a month, making it too expensive for nearly all small to mid-sized businesses.
  • MonkeyLearn has limited integrations, and custom integrations are locked behind the Business tier.

Pricing

MonkeyLearn offers two paid plans. The lower tier, Team, is priced at $299/month. The higher tier, Business, operates a quotation-based model for pricing.

Conclusion

Knowing how your customers will behave can ensure customer satisfaction, brand loyalty, and long-term growth for any business.

Want to get started on customer analytics? Sign up for a free Userpilot demo today and learn how you can take advantage of customer analytics!

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Userpilot Team

Userpilot is a Product Growth Platform designed to help product teams improve product metrics through in-app experiences without code. Check out userpilot.com