Mixpanel reports help you keep track of key metrics in your product analytics portfolio. That said, there are four different types of reports that you can generate with Mixpanel in just a few clicks. This guide will cover the different types of Mixpanel data! TL;DR Mixpanel lets you gather, analyze, and…

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! Let’s get into it! TL;DR Market gaps are the disparities between what customers need and want, and what the market can deliver. A market gap can…

What is the UX research process? Why is it important? What are its stages? These are only some of the questions that the article tackles. It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. Let’s dive in! TL;DR The UX research process…

Tired of the increasing customer churn rate? Looks like it’s time to call in a retention specialist. A dynamic retention specialist will implement proactive strategies to improve the customer experience and increase loyalty, thus improving customer retention. In this article, we highlight the job responsibilities of a retention specialist, the…

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. In many cases, you will find that only a few improvements inspired by a proper understanding of user behavior are what you need to drive growth. TL;DR CRO marketing is a systematic process of increasing…

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? For that reason, we’ll go over 12…

Performance reporting is essential for product and project managers to make data-driven decisions. In this article, we explore: What performance reporting is Why it is important What to include in a performance report How to create performance reports The best analytics tools for performance reporting Let’s get right to it! TL;DR …

Heatmaps revolutionized product analytics when they first came to the scene. But product teams have much more advanced analytics at their disposal. Now, heatmap alternatives offer greater insight into user behavior and preferences. And the best part is, you can use these independently or pair them up with heatmaps to…

What GTM metrics should you track as a product marketer? And how? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. And with so many indicators you could be tracking, it’s easy to feel overwhelmed. That’s why we’re…