Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. A SaaS business model relies on recurring revenue from retained users, so if adoption fails, the whole business model fails as well. We’ve compiled the fundamentals of proper user onboarding that leads…

How can you stop losing customers in your user funnel and start getting to convert them faster? User funnel optimization is the key to improving your conversion rate. But how is it done properly? In this article, we’ll be discussing top strategies to optimize your user funnel, as well as…

How can you increase your subscription renewal rate to ensure your revenue keeps climbing? In this article, we’ll cover: Why subscription renewal is important to prioritize in SaaS. The two different types of churn, and the most common causes for them. Strategies to increase your subscription renewal rate and drive…

Are you a SaaS customer success manager torn between self-serve and white-glove onboarding methods? You’re not alone. Many SaaS businesses struggle to decide on the approach that’s most likely to engage customers and turn them into repeat buyers. What people don’t realize is that there’s no “right” and “wrong” method…

Is there such a thing as analytics for product managers? Data analytics is a must for every team in a SaaS company if you want to make decisions based on data. This article explicitly explains what metrics are essential to product management teams and how to collect the data. Keep…

Wondering how to measure new feature success effectively? Upgrading your product features and introducing new ones is a key part of a successful SaaS product strategy. But how do you measure the success of a new feature? Are the active users aware of the new update? How many users are…

Every SaaS company implements UI updates from time to time, but how should they announce UI updates to customers without overwhelming them? In this article, we’ll share actionable tips on how to announce product updates to your customers to drive product growth. TL; DR UI updates are changes to the user interface…

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue. 15+…

How does behavioral targeting help to attract and retain customers? Why does it often work better than other paid marketing channels? Let’s discover what behavioral targeting is and how SaaS companies can benefit from it. In this piece, you’ll learn how to collect and act on behavioral data to retain…