How do you measure customer loyalty? Building loyalty is essential to retain customers, drive word-of-mouth, and nurture product growth. But since loyalty is more of a concept rather than a number, it might be confusing to think about ways to track it. Thankfully, there are metrics you can use to…

Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? It’s a no-brainer that a solid onboarding workflow is crucial to the success of any product-led company. During onboarding, you have the opportunity to make a lasting impression…

Anyone would agree that advocating for customers is good for long-term business. But what are some customer advocacy examples for this? Becoming a customer-first company is easier said than done. That’s why you still find many companies that fail to embrace it or don’t even try at all. That said…

Are you a SaaS product manager wondering how to analyze NPS responses effectively and draw actionable insights that will help you grow your business? Then keep reading! In this article, we cover: What NPS is and how to calculate your NPS scores. How to collect and analyze NPS data accurately. …

Customer feedback is an invaluable resource for SaaS businesses. The more effectively you manage customer feedback and incorporate it into your product, the more valuable it becomes to your customers. One of the most powerful types of user sentiment is real-time customer feedback. By collecting data in real time, your…

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? In this article, we’re going to go over how engagement gamification increases user engagement, how you can implement it, and the best practices to follow! TL;DR Gamification increases customer…

A positive customer experience is essential for keeping customers engaged. Positive experiences boost customer satisfaction and turn new users into repeat customers. In this article, we cover: What a positive customer experience is and why it’s important to prioritize in SaaS. The five factors that make up for a great…

Real-time personalization is what your users have come to expect from their customer experience. Everyone has their own goals and challenges, and they want their product experience to be tailored to what they need. Real-time personalization helps you meet customer expectations while increasing product growth across the entire user journey. …

A successful customer retention strategy starts with effective communication — the right message to the right audience at the right time. While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here. Segmenting customers into groups based on similar…