Even though humans appear complex, our psychological patterns and behaviors are similar. With these patterns in mind, you can design your app in a way that will appeal to your users and make them take the actions you want. In the following article, we will discuss several UX design principles…

How can NPS analysis help you improve customer experience and ultimately achieve customer success? The Net Promoter Score (NPS) is a measure of user sentiment and loyalty. It tells you how likely users are to recommend your product to others. …

While gaining new customers is exciting, retaining them is where your SaaS will generate revenue. Entrepreneurs understand this simple truth, but retaining customers is much easier said than done, especially when you operate a software company in a competitive market. In this article, we examine product retention strategies that work…

The best customer engagement model for your SaaS offers the right balance between personal and automated interactions with customers. But this isn’t as easy as it sounds, as every SaaS product requires different types of experiences and support. So, your only shortcut is to learn: The type of customer engagement…

Cohort analysis vs. segmentation — which method to apply when identifying product growth opportunities and retention strategies? The answer is both. To analyze different aspects of a business or product, product managers use cohort analysis and customer segmentation. The methods are not interchangeable, but rather complementary. Here, we’ll talk about…

Can you UX designers improve your product’s blank slate UI design and drive more engagement? Getting users started on a blank slate is a great way to go, but if designed badly, it could lead to poor user experience and overall confusion. Add the right UI elements and it becomes…

What is the hook model? How can a product manager use it to create products that your users keep coming back to? These are just a couple of questions we try to answer for you in the article. Intrigued? Keep reading then! TL;DR The Hook Model is a book by Nir…

Is the feature fallacy trap really a thing? Can you as a product manager avoid this? We’ve all been there… having that tough conversation about how that next awesome feature will change it all. …

Why do you need customer onboarding statistics? In SaaS, customer onboarding is a continuous and comprehensive process. This calls for you to know the relevant industry statistics to use as benchmarks to guide your onboarding strategy. Remember that your main target is to deliver superior value each time a customer…