User stories are an Agile technique of defining product functionality and requirements. They focus on telling a story for an action a user will take and what the expectation is when successful. The concept of user stories is widely used, but telling good stories can be quite difficult.

User stories have taken a bit of a hit in the last few years though, as they’re slight oversimplifications and lack empathy for the user.

Good news — there is a better way! They’re called gherkins, but unlike the pickle, they’re not here to sour up your life. (Unless you’re a pickle…


The Net Promoter Score (NPS) captures your user sentiment and informs you how likely your users are to recommend your tool to their friends. But what is the best NPS feedback software for this task?

Here is a list of the top five NPS software tools, with a set of questions to help you evaluate which one should go into your SaaS martech stack.

Use the table of contents below to jump straight to the tool comparisons if you don’t need to know what NPS is and how it’s calculated.

TL;DR

  • NPS scores are a standardized metric for measuring user satisfaction…

What does NPS metric mean? How do I calculate NPS? Is my NPS score good or bad?

If you’ve been asking yourself these questions, you’re in the right place.

Here are the basics of collecting customer feedback using the Net Promoter Score (NPS).

Editors note: for a more in-depth overview of everything you need to know about NPS check out our Net Promoter Score guide here

Contents

What does the NPS metric stand for?

NPS stands for…


If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it.

SaaS businesses use demo content because they know that it’s incredibly demoralizing for customers to get excited about using a new product, only to find that there’s no existing data on the site that would lead them to understand the value of the product faster.

The value of demo content is perhaps most apparent for early-stage SaaS products with few users, or for products where the value is directly correlated with the presence of other users, such as a…


Do you take advantage of in-app messaging?

It’s a great way to communicate with users and achieve specific goals along the way. In-app messaging can help you:

  • Onboard new users
  • Drive feature adoption
  • Drive account expansion
  • Collect user sentiment
  • Deliver updates and announcements
  • Eventually improving your product

Read on if you want to learn about in-app messaging best practices and get inspired by some real-life examples.

Table of Contents


User adoption software and tools for SaaS
User adoption software and tools for SaaS

Creating the perfect SaaS product is useless if no one uses it. This is why product teams strive to find the right user adoption strategy.

User adoption tools make your job a lot easier, but the sheer number of user adoption tools available in the market can be quite overwhelming.

Choosing the right user adoption tool depends on several factors. But fear not, to help you pick the best solution for your product team, we’ve tried a bunch of user adoption tools for SaaS and picked the 3 best tools. …


Product Led Growth is growing in popularity and User Onboarding can be a make-or-break for your SaaS product’s success. But we would be utter quacks if we pretended it’s *always* the case.

So in this post — a bit subversively — I wanted to talk about when you should actually not sweat your user onboarding and focus on other things instead. There are a lot of things that can kill your business. Sometimes it’s onboarding, but sometimes…it’s something else.

In the something else cases — trying to implement the user onboarding flow optimizations I usually preach about will be just…


When it comes to fighting churn, cohort analysis is one thing SaaS businesses must have.

It’s one of the tools you can depend on to find and fix the causes of churn, which is one of the most common reasons that SaaS businesses fail.

This guide will discuss what cohort analysis is, why it’s important for your SaaS business, and how it can be used to grow your product by combating churn and increasing retention.

TL;DR

  • Cohort analysis is a type of behavioral analytics that shows you what a sub-section of your user base (also known as a cohort) is…

Community-led growth is changing the way companies grow. It works as a booster, encouraging customer interaction, and adding value that goes far beyond the service itself.

Say hello to the age of community-led growth.

What Is Community-Led Growth And Why Should I Care?

According to recent trends, a thriving community might soon become one of the most impactful channels for a SaaS company. It’s a key focus in how a lot of modern businesses expand and develop highly efficient, long-term, go-to-market strategies.

So what is community-led growth, and why should you, a founder, care about it?

Let’s jump in and find out!

What Is A SaaS Community?

Product Marketing Community Userpilot
Product Marketing Community Userpilot
Userpilot’s Product Marketing & Growth Facebook Group as an example of a SaaS Community

How SaaS companies define their communities is…

Userpilot Team

Userpilot is a Product Growth Platform designed to help product teams improve product metrics through in-app experiences without code. Check out userpilot.com

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