In SaaS, creating a customer engagement strategy is essential to sustain business growth. It provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust…

One of the most pressing questions of customer success is how many customers stick around. After all, keeping all the customers you already have will be much cheaper than trying to acquire new customers. In this guide, we’ll show you the difference between renewal rates and retention rates so you…

Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are they, and how do they differ? Read on to find out their key differences and how they work together to help grow your product. TL;DR CEM focuses on the entire user journey with…

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. It will also guide you through uncovering and harnessing these insights in your SaaS business. TL;DR Data-driven insights…

Knowing how well your products and campaigns perform can give you the most vital insights needed to guide your business. Having the right performance reporting solution for product analytics in your arsenal optimizes risk management and aids in financial planning by ensuring each decision you make is data-driven. Here are…

Mixpanel Funnels lets you use product analytics to measure how user flows lead to different actions being performed in a particular series. This guide will walk you through what Mixpanel Funnels is, which settings you can adjust for each funnel report, and show you a few key use cases. TL;DR Mixpanel…

Product design is much more than an aesthetic and intuitive UI. Our ultimate guide explores: What exactly product design involves How to design successful products, and Tools that can help you design them. Let’s get right into it! TL;DR The aim of the product design process is to create products that…

From your website to the in-product experience, there are countless CRO metrics to track. But you will get confused trying to keep tabs on everything. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric…

A funnel drop is a sign that something is missing or wrong with your product flow. It could be a technical issue like slow loading times, a usability problem, or simply because your product lacks a clear value proposition. Whatever the case, by tracking your drop-off rate, you’ll be better…