How often do you use automated surveys to understand customer sentiment? If your answer is never, your team is definitely missing out on a productivity catalyst. Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. In this article, I’ll…

If you’re looking for the best cancellation flow examples for SaaS, you’re in the right place. While it’s normal for some users to unsubscribe for reasons, you shouldn’t just let it happen without doing something about it. And I’m not talking about making canceling their subscription impossible. I’m referring to…

If you want your SaaS to survive (and thrive), it’s critically important to avoid pitfalls and major user onboarding mistakes. Get it wrong, and it can severely impact your business. So in this article, we’re going to deep dive into 7 of the most common user onboarding mistakes — and…

Task analysis is a powerful way to timely discover and address friction points in the user experience. It helps UX designers and product managers better understand users’ goals and the steps they must take to get their job done. Task analysis enables you to design more efficient user experiences and…

Creating a customer success journey map is necessary for: Creating a customer success strategy. Building customer success playbooks. Measuring success across the buyer journey. Offering the right in-app experiences to engage your customers. This article covers the entire process of creating a customer journey map. So if you’re yet to…

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. In this article, we will be…

In this article, I’ll show you which feedback approach is better for your SaaS and the right tools for collecting it. Let’s jump right in. TL;DR Customer feedback is the data you collect on customers’ evaluation of your product/services. Feedback is essential for SaaS companies because it helps product teams improve…

Looking for the right retention KPIs to track and improve your customer retention rates? Customer retention is the key ingredient when it comes to growing your SaaS product without having to acquire new customers. Forbes claims that it’s 5 times cheaper to invest in retaining existing customers than in trying…

Are you thinking about using qualitative feedback to gauge the success of your SaaS business? You’re not alone. While some product managers focus solely on quantitative data, one can argue that qualitative data is just as important because it reveals what customers feel about a SaaS product. So let’s dive…