Users that go through the happy path will encounter less friction, experience your product’s value and be more likely to keep using it. But the opposite will happen when your UX flows are friction-infested and leave the user unhappy. If you’re curious about UX happy paths or want to create…

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? If you are after answers to these and other questions, you’re in the right place! Let’s dive into how, when, and where to announce your…

Are you aware that product user segmentation affects all stages of the user journey and the overall growth of a business? You can use product usage data to develop an effective marketing strategy, improve products, retain customers, as well as to accelerate customer adoption. But what is more important is…

Are you struggling to retain customers for long? The churn prevention strategies discussed in this article will help with your product engagement strategy. In addition, you’ll also learn how to calculate churn for your SaaS and see the three main reasons why SaaS customers stop interacting with your product and…

Can you measure product-market fit without a PMF survey? You could, but those results won’t be entirely accurate. Collecting and analyzing customers’ feedback is the best way to understand how they feel about your product offering and if their demand level is enough to sustain your business long-term. Let’s see…

Which SaaS onboarding KPIs should you measure to gauge the effectiveness of your onboarding techniques? User onboarding can be challenging. If you don’t pay enough attention to it, your new customers will get stuck in learning your product which will ultimately lead to a bad user experience and churn. …

In an increasingly competitive marketplace, video onboarding is increasingly becoming a vital tool for SaaS product managers. Why? It’s one of the most engaging ways to win the battle for user attention — whether that’s attracting new customers, or to support employee onboarding. In this article, we’re going to dig…

What does the product management process involve? What are its stages? Why is it important for product managers to follow them? These are just a couple of the questions that we are going to tackle in this article, so grab a beverage of your choice, find a comfy spot, and…

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. After reading this blog post…