Product Marketing: What Are Product Marketing Responsibilities In SaaS?

Introduction

User adoption flywheel
The user adoption flywheel — check out Userpilot’s blog for even more tips!
Surya shares an overview of his general day
Surya shares an overview of his general day

“My day shuffles between checking where the user is coming from checking if they are coming back to the app; then circling back to the product team to report a bug or feature feedback; then I’m busy defining the user journey on the website and other collaterals, and fixing the positioning and content across all platforms — on the website, on the blog, on the FAQ…Being a product marketer you cannot leave out any form of content. For either the people who are just coming in, or for people who are already using your product — all the content that is going on any collateral — either internal or external. The third thing is monitoring the sales pipeline — what is happening on the demos, why we are losing deals — and then I’m coming up with sales enablement collaterals, to educate the leads better.”

“Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.”

A Product Positioning Map created by Conceptboard
A Product Positioning Map created by Conceptboard
img src="onboarding.png" alt="user onboarding table"
Credit: UXPressia
img src="onboarding.png" alt="diagram showing user onboarding journey"
Where user onboarding REALLY starts
userpilot user journey stages
Picture the User Journey Stages like a flight of stairs
how to measure product marketing success
Some KPIs your product marketing team can track

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Userpilot Team

Userpilot is a Product Growth Platform designed to help product teams improve product metrics through in-app experiences without code. Check out userpilot.com