Collecting product feedback is one of the most undervalued processes when it comes to achieving SaaS product-led growth. Using the right product feedback tools can help you gain valuable insights quickly and help identify if your product is actually working well for your users.
Here are our top picks on the best 12 product feedback tools for your SaaS company.
- A product feedback tool allows you to collect feedback from users and stakeholders, quantify and analyze them to provide insights. It helps create a better user experience, measure customer satisfaction, boost customer loyalty and retention.
- To find the right product feedback tool, consider ease of use, range of functionalities, offered integrations, customization capacity, and the subscription price of the solution.
- Userpilot offers a great product feedback solution along with innovative user onboarding features.
- Hotjar offers behavior analytics and lets you collect qualitative, implicit feedback through multiple tools, including heatmaps, session recordings, and surveys.
- Typeform helps you create professional-looking surveys and feedback forms without requiring any technical knowledge.
- Feedier lets you gamify the feedback process and make it easier for customers to provide feedback.
- UserVoice, Zonka Feedback, and Mopinion help you collect and organize feedback across multiple channels.
- Delighted, Productboard and Canny allow you to gather actionable feedback from your customers and stakeholders.
- Usersnap’s bug tracking capacity, along with feedback management features, makes it a great choice for SaaS companies.
Table of Contents
- What Is A Product Feedback Tool
- Why Is It Important To Use A Product Feedback Tool?
- What To Look For In Product Feedback Tools
- 12 Best Product Feedback Tools
- 1. Userpilot
- 2. Hotjar
- 3. Typeform
- 4. Feedier
- 5. Qualaroo
- 6. UserVoice
- 7. Delighted
- 8. Canny
- 9. Zonka Feedback
- 10. Productboard
- 11. Usersnap
- 12. Mopinion
- Final Thoughts
What Is A Product Feedback Tool
A product feedback tool allows you to gather feedback from users and stakeholders and quantify and analyze them to provide insights that help you continuously improve your product.
Using product feedback tools, you get more than just analytics to gauge your performance. It can help you gather customer opinions and use the insights you gain to make your product better.
Why Is It Important To Use A Product Feedback Tool?
They Help Create Better User Experiences
A great user experience is a failsafe way of retaining more customers. It is also the best way of differentiating your product from your competitors.
A product feedback tool smoothens the process of collecting and managing user feedback. You can identify where your customers are facing issues and what improvements they are looking for.
Product feedback tools also allow you to be proactive in identifying customer needs and offer them the best version of your product.
Product Feedback Tools Help Measure Customer Satisfaction
The ultimate goal of a product is to satisfy customer needs.
But how do you understand if your customers are happy with your product?
Product feedback tools come with metrics like Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) to quantify how satisfied your customers are and how likely they are to spread positive word-of-mouth.
You can use these scores to create benchmarks for KPIs (Key Performance Indicators) and make continuous efforts to improve customer satisfaction.
They Also Boost Customer Loyalty and Retention
It’s not easy to build trust with your customers. Especially in this highly competitive SaaS industry.
Collecting feedback promptly using product feedback tools and improving your product based on those insights make your customers feel heard and valued.
Research shows that 58% of consumers stop using a product after a single bad experience.
In contrast, if customers perceive that a brand is listening to them and striving to improve their experience, they are more likely to stay with the brand.
So, the best way of retaining your customers is to listen to them, understand their pain points, and create improvements accordingly. Product feedback tools make this entire process seamless.
What To Look For In Product Feedback Tools
There’s a ton of options on the market. So before you dig into trials — you need to narrow down your criteria to find the right product feedback tool catering to your needs. This will depend on your product type, target market, and budget.
Here are a few factors that everyone needs to consider when selecting a product feedback tool.
Ease of use
This is a no-brainer. The whole point of using an additional feedback tool is to make the process of managing product feedback a lot easier.
A good practice is to make sure your product team is on the same page while considering a tool’s ease of use. If using the tool requires technical knowledge, you need to consider the skill level of every member who’ll be using the tool.
Having a clear list of what jobs you need your feedback tool to do for you will make it a lot easier to find the right one. Consider the following:
- do you want to collect feedback in-app, or via email?
- if in-app: do you want your feedback survey to be contextual, i.e. appearing after the use of a specific feature or on a specific page? (Hey! Userpilot allows this!)
- do you want to collect quantitative or qualitative feedback?
It’s best when you can use your product feedback tool with your existing solutions instead of being standalone software.
The process of gathering and managing product feedback is intertwined with activities like customer support and debugging.
So look for product feedback solutions that can integrate with your existing tools like CRM (Customer Relationship Management) software to help you streamline the feedback management process.
Brands are getting more conscious about having a consistent identity across all channels. This applies to feedback tools as well.
Look for product feedback tools that come with customization features that let you adapt the surveys to your branding.
Apart from design, customization features can also extend to metrics used to measure and analyze your survey results.
A lot of product feedback tools don’t have their pricing plans listed publicly. These products generally have incremental pricing plans based on users, features or another metric. You need to contact their sales team to get an accurate price quote for the plan that fits your needs.
For tools having price listings on their website, make sure you calculate the exact subscription cost by taking your product, workload, and team size into account.
12 Best Product Feedback Tools
Compiling a list of best product feedback tools is never easy. But we’ve curated a list of 12 product feedback tools that hit the right balance between ease-of-use, functionality, and price.
Product Feedback Tool #1 — Userpilot
- Net Promoter Score (NPS) widget to help you start collecting NPS data in no time.
- Micro surveys to help tailor your user experiences to their persona, role etc. For example, you can ask the new user about their role/goals or jobs to be done in the welcome screen, and adjust the rest of their onboarding flow accordingly:
- Comes with a dashboard that displays all the collected NPS responses in one place:
- Gives access to customization features to make it compatible with your branding elements
- Segmentation and behavioral triggers to identify the most relevant users to push the NPS survey and micro surveys — also contextual feature surveys based on actual feature usage.
Userpilot pricing starts from $249 per month for 2500 active MAUs if paid annually. For monthly payments, the price is $299 per month. You can also opt for Enterprise packages if you need advanced customization features and priority support.
Like the list so far?
Come read the rest of the tools round-up here on the Userpilot blog!