Are you looking for the best tactics to increase user engagement for your SaaS product in-app?

That’s brilliant, as when more of your users/customers continue engaging with your product, your customer retention rate will keep improving.

In this article, you’ll learn all you need to know about increasing user engagement in SaaS:

Let’s get started!


It is not enough to support your users only when they have issues with your product. You have to engage with them at various stages in their user journey for a great customer experience.

In a PWC study, more than 54% of consumers in the U.S said that customer experience at most companies needed to improve. Speed, convenience, how helpful the employees were, and friendly service were shown to be the must-dos with each being “important” to 70% of customers.

The study showed that companies that get customer success right prioritize technologies that improved customer experience. …

Remember when almost all social networks started adopting the stories feature into their product? LinkedIn initially had everyone confused, then Twitter with Fleets. See how now when you open any of those platforms, you see several blue rings at the top of your screen? That’s feature adoption; the goal PMs like you strive to achieve with every new product feature.

While it is the goal, it’s not always easy to achieve. …

Are you aware of all the metrics that work for SaaS products in 2021?

A simple Google search will lead you to numerous articles listing every possible metric out there.

But can you set aside enough hours in a day to track and analyze them all?

Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter. This can give you valuable insights into product growth and user engagement.

In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product…

Good user onboarding for SaaS is part science, part art.

Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right.

In this ultimate guide, you’ll find all our top tips for onboarding in one place, including:

Let’s get right into it.


Despite its growing popularity, many people are still unfamiliar with SaaS product marketing.

A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business?

In this post, I will give you an overview of what SaaS product marketing is and what it entails.


How do you build engaging customer satisfaction surveys that get you quality feedback from your users? And what exactly are the different types of customer satisfaction surveys and how should you use them?

That’s exactly what I’m going to cover in this article. Plus, if you don’t know where to start, you’ll find some examples and questions you should use in your surveys.

If you’re in a hurry, check the TL;DR section for a brief summary or jump straight to the examples if you’re looking for some inspiration.


You may be wondering: “Why is Userpilot writing about Userpilot Alternatives?!” There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong.

Written by content writers who have never used any of those tools, and frankly — have no clue what they are talking about.

And these posts are literally not helping anyone.

They are not helping you — the potential user; they are not helping our smaller competitors, who find themselves juxtaposed with enterprise software for a completely different user persona, and it’s not helping us — when we get leads…

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool, but few use them correctly.

Too often, they are conflated with product tours, leaving the customer confused as to why they are being shown features they don’t need.

In this article, we’ve put all our insights from building walkthroughs with thousands of SaaS companies in one place.

Let’s get into it.


The UI of your SaaS needs to leave a lasting impression on your users, which is why we’ve compiled a list of 11 top UI designers for you. The list is based on what SaaS owners are recommending in several popular Facebook groups.

It takes just one clunky UI element to drive someone away from your site or app. But that won’t happen to you with these recommendations.

Let’s dive in!


Userpilot Team

Userpilot is a Product Growth Platform designed to help product teams improve product metrics through in-app experiences without code. Check out

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store